Burger King: Late Night Munchies Carousel Post Case Study

This project is a detailed case study documenting my approach to creating a high-impact social media campaign for Burger King. The primary challenge was to capture the emotional appeal of late-night hunger in a relatable way. I utilized the brand's updated visual language—including the bold logo and warm color palette—to design an Instagram carousel post titled "Late Night Munchies." The sequence progresses from a relatable scenario (studying late) to building a craving and finally presenting a clear call to action to order on the BK app. This design successfully meets the objective by using emotional triggers and clear visuals to drive consumer action and boost off-peak sales.