Burger Bee — Bold Packaging & Brand Identity
Eye-catching packaging design for Burger Bee, using bold colors and clean layouts to boost brand recall.
The Burger Bee project focused on creating packaging that balanced fun energy with professional clarity. After researching fast food packaging trends, I developed multiple design directions. The final outcome used bold typography, strong color contrast, and playful layouts that gave the brand a distinct identity. This not only helped Burger Bee stand out in competitive markets but also ensured customers associated the brand with vibrancy and quality.
I strategically developed the Burger Bee brand identity around a playful, memorable mascot that merges a classic hamburger with a bee icon. My initial research helped me establish the core visual system — a vibrant yellow paired with deep navy, a bold sans-serif typography hierarchy, and a modular logo that could scale seamlessly across applications, from packaging to promotional ads. This strong foundation ensured the final campaign visuals were consistent, engaging, and high impact.
During the initial research phase, I carried out a detailed competitor analysis to study key visual trends, packaging strategies, and overall brand aesthetics in the food industry. This helped me identify gaps and opportunities where Burger Bee could stand out with a unique and high-impact identity.
🍔 Logo
For Burger Bee, I designed a logo that merges a burger with a bee — a fun, memorable concept that represents speed, freshness, and taste. I wanted it to feel playful yet clean so it could instantly stand out in a competitive food market.
📦 Packaging
I extended the identity into the packaging, keeping it bold and engaging. Using bee stripes and burger-inspired elements, I created a design that feels quirky, vibrant, and enhances the overall brand experience.
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